Splash of flavor
Branding, Participatory deseign
Branding campaign and asphalt art for a neighborhood safety intervention
Splash of Flavor is an asphalt art project and community potluck to bring the community together and promote safety in the five way intersection in Friendship, PA.
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Collaborators
Individual
Individual
Duration
6 weeks
6 weeks
Tools
Illustrrator
Photoshop
Figma
Illustrrator
Photoshop
Figma
Overview
The Bloomberg Philanthropies Asphalt Art Initiative aims to help cities around the U.S. to improve street safety by revitalizing public spaces through art. In 2020 - 2021, Pittsburgh was chosen as one of the 16 cities to receive a grant for this initiative.
Splash of flavor is my proposal that is actually inspired by families gathering at the table to eat a meal and this serves as a metaphor for the community to come together to paint a variety of foods.
Splash of flavor is my proposal that is actually inspired by families gathering at the table to eat a meal and this serves as a metaphor for the community to come together to paint a variety of foods.
Asphalt art
The street art has a very playful and vibrant mood and is also a formatted like a melting pot with these flavors flowing into each other and overlapping
Campaign
I designed various brand assets to complement the asphat art and engage the community
Bold saturated colors with a very circular font that pertains to the curves in the splashes
